My Fellow Entertainers,
We've chosen a tough road. When you say the words “I'm a magician” you get giggles, raised eyebrows, and other mournful looks. Let's face it, we're classed just above clowns on the show business ladder... maybe above ventriloquists on a good day.
Throughout the centuries, magic has been entertainment for the privileged royals, the high society of Vienna, and the talk of Broadway. You've dedicated your life to it... not just as a profession but as a passion. Yet, despite magic's distinguished history, you just don't get any respect. At least not at first, but there is hope!
It's an uphill battle. You are 'innocent until proven guilty.' As a magician you have to prove you're a capable qualified professional entertainer. Fortunately, with the public perception being what it is, there's nowhere to go but up. Every interaction you have with a customer is an opportunity to increase your personal perceived value. From your website, to the way you answer the phone... you have to build your reputation bit by bit.
It is for that reason that I, personally, make a serious effort to ensure my business image is as good as I can make it. “Design matters!”, as management guru Tom Peters would enthusiastically shout. How your business looks, as presented by your promotional materials, is communicating on an emotional level to your clients. It's about first impressions. Snap judgements that say either “hackneyed birthday clown” or “serious professional entertainer”!
This Two Card Monte is something that I initially created just for my own personal use. When I put my custom monte package in somebody's hand, I want eyes to pop. I want their brains to do a news flash: “Hey! This guy must be good!” The quality of this personalized piece will immediately boost the opinion people have of you, and your credibility.
I'm about to share with you an exclusive opportunity that is only open to serious, dedicated professional entertainers. (please read carefully before applying)
If you aren't already familiar with the multitude of promotional and directly profitable ways to use the Two Card Monte in your entertainment business, get ready to have your own eye popping experience as you continue reading. Once you understand the potential of the monte, combined with the production values and quality of these customized sets, you'll share my, and a growing number of other's, enthusiasm for this tool.
Perhaps the most powerful
business card a magician could ever own
I'm sure you get the importance of high quality design, and how it supports your image, and you can clearly see that these customized Two Card Montes are top-notch in that regard... so let's get to the good part.
Let's say you're doing strolling magic at a banquet or a restaurant. Would you like each of those guests who enjoyed your performance to go home saying YOU were great instead of 'the magician' was great? It's awkward to hand out business cards at each table, if not entirely inappropriate. Instead, we can turn the situation around so that people excitedly accept your “business card” with grateful smiles.
That's what will happen when you hand them your personally customized Two Card Monte! First, it's a truly valuable gift that you are offering to them. The package presents a high quality image to match the engaging performance you just gave. Then, as they take a bit of the fun home with them that night, they will be spending more time with your “business card”... and then excitedly showing it to their friends the very next day!
Let's see your ordinary business card spread that much goodwill on your behalf!
Oh, and here comes the real secret. You may be thinking “sure, but these montes are more expensive than my plain business cards. I'll break the bank if I give one to everybody.” While it's true they are a larger investment than business cards, it opens up some avenues that a regular old business card couldn't travel. Listen to this...
What if I could show you a way to not only hand one of your personalized, branded Two Card Montes to every single person you meet at that event for free... meaning everybody walks home holding your gift, with your picture and phone number on it, without costing you a dime... Do you think that kind of positive exposure could help your business?
If “free” isn't good enough, let's take this further... what if I could provide you with everything you need to make additional money for the service of handing our your promotional gifts while you stroll? More money for each gig, PLUS everybody goes home with your name and contact information!
Imagine 100 to 1000 more people, having just witnessed you successfully performing at an event, then having your name at their fingertips (literally!). How do you think that would affect your business and marketing as you know it today?
No, seriously. Stop and think about that.
No more “anonymous magician syndrome”. Through this powerful promotional tool you'll be able to personally connect with more people. Through the built-in follow-up system your name will be in their minds after the event has come and gone. How could that NOT help you to reach the show business dreams you have?
I mentioned earlier that you can do all this, and get PAID for the opportunity. This is the big secret that I'm sharing here today. I'm offering all the tools and resources you need to make this happen, turn-key, again and again, each time adding a nice bonus to your event paycheck.
You can get your clients to pay the bill
and they'll be happy about it!
In the case of a banquet event, many times there will be some souvenir of the event being given to everybody who attends. The budget is already there. You just need to show them the Two Card Monte as a fun and memorable alternative to the usual trinkets. The design can be customized specifically for your client, with their message tied into the event. Then you get your name, photo, and quick bio as the “by-line” on the back. Oh, and after 1000 people walk home with your picture in their pocket, they surf to the integrated follow-up web page and, oh my, there's a video of you personally teaching them the monte. Again, you get more time with more people, without investing a cent.
In fact, once you become a member of the Monte Direct wholesale club, you'll be able to offer this customized event souvenir solution to your clients, and earn yourself a nice commission in the process. Would you mind an extra $100 to $500 dollars for working an event?
It's a nice bonus, for sure, considering there's very little extra effort involved. But maybe we can cut out that whole “working an event” part, too. How many times have you had a call for an event, and due to scheduling conflicts, you just couldn't be there? That cost you money! Your entire marketing budget goes into generating that incoming call, and you just lost the chance for any return. Well, the monte can help with that, too.
Here's what you say...
“While I'm not personally available to perform at your event, I do have something that you may be interested in to make your banquet a memorable success. My other clients have been loving it! (this will be true) Would you like me to send you some information about it?”
That's easy enough. Then you e-mail, or real-mail, them the flyer about the Two Card Monte as an event gift/souvenir. It's already done and laid out for you as part of the wholesale package. You just send it out, and maybe, maybe not, you can end up earning money from an event you were otherwise unable to work! (oh, and bonus... you also had a reason to get the caller's contact information, so they can go onto your list of regular contacts. There's always next year...)
Can you see how having access to this monte tool can open up a lot of possibilities? You're already promoting your services to more people than ever before, and you're getting paid for the privilege! And so far we've only talked about one single application as a close-up strolling entertainer. Let's take a peek at a few more varied ideas.
For Trade Show workers, this is
more entertaining than a plastic pen
By now, if you do any trade shows, you're probably buzzing with excitement. The Two Card Monte is a tried, tested, and proven profitable trade-show giveaway item. In fact, if it wasn't for the natural fit in trade shows, the monte may have been long forgotten. There are several reasons it's a favourite.
At a major trade show you could be giving away thousands of items each day. Even at a small expo I recently attended I saw a laughable booth... over half it's floor space was taken up by brown boxes full of coffee mugs. What an eyesore! You can fit 500 montes in the space of 10 mugs. It packs flat, and pays big.
Even with the included personal customization, you can get a wholesale order of montes and pay less than you would for the same quantity of most plastic pens. In a trade show with 99 plastic pens and only one fun, emotionally engaging magic trick, which do you think will attract more attention?
And of course, it's awfully tough to demonstrate a plastic pen in an interesting way, but by teaching, and giving out the Two Card Monte, it's easy to draw a crowd. Even if you've never done a trade show before, this tool might give you the confidence to try it!
And finally, perhaps the most powerful bonus that this exclusive new re-design of the monte has is the organic follow-up system built right in to the package. They will be clicking on to your easy, turn-key, custom web page for a video tutorial, and furthering the conversation you can have with them about the company and it's services. All this is done voluntarily under the cover of FUN! A great way to start any long term business relationship, and you end up as that company's Trade Show Hero!
If a giant mouse can do it, you can do it
You can call it merchandising or back-of-room sales (BOR), the result is the same; a consistent and considerate boost to your income. If you doubt the potential of BOR sales, peek in on any touring show aimed at children. Especially one produced by a major entertainment corporation. Essentially the whole production is a bunch of dancers in furry suits hopping on a bus and following a truckload of merch from town to town. After show sales is a serious business!
You may have reservations about selling “stuff” at a show. You may think it looks smarmy, like you're just after a quick buck. You may think it's beneath you. Well, my friend Dean Hankey explained it to me best. He told me that, completely ignoring the profit potential, your audience WANTS you to sell something! If they enjoy the show, they want to take a piece of you home with them. Have you ever attended a live music concert and purchased a CD, or t-shirt? Have you gone to see David Copperfield and purchased his souvenir programme book? You wanted those in order to help you remember the positive experience you had that night. There's certainly no shame in that.
As more magicians are catching on to this, there's a handful of books and courses exclusively on the topic of selling BOR. However, very little time is spent on what, specifically, to sell, or how to get it at an affordable price. While there are certainly several options (and I enourage you to actually use a variety of them!) I'm quite confident in suggesting that a custom Two Card Monte is possibly the easiest, most hassle-free, and best perceived value for the price.
The personalized instructions are retail ready. No messing with printing labels for your piece-meal magic kits, and I already mentioned the benefit of packing flat. It's incredibly easy to demonstrate from the stage (wholesale members get a free jumbo-sized colour print-out for this exact purpose) and since the trick appeals to kids and adults, you can use it in all your shows.
Most magicians using my full-colour, high-quality monte are selling it individually for $5 each. Not only does it look “worth it”, but with the easy illustrated instructions, and the integrated online video, it's five dollars worth of fun well spent.
Oh, and we can't forget all the little perks involved. Just like we've discussed for event and trade show give-aways, everywhere the monte goes it's busy promoting you. Every time somebody shows a friend the new trick they learned, you get mentioned. And every time the need for entertainment arises... “hey, where's that two card trick with the magician's website on it?”
There are dozens of twists and turns on these ideas. The monte can be a stepping stone to higher paying gigs, or as I explain in the wholesale member's report, it can be used as a crowbar to open up gig opportunities where it normally wouldn't be possible or viable to perform. I've covered only three ideas here in this letter to you, and there's fourteen more in that report, plus it's continually growing as I collect and adapt more strategies and techniques. This is all just creative applications of what is, at it's core, a good-looking, high-quality, affordable item that people can have some fun with. Who doesn't want something like that?
All these marketing resources and members-only
wholesale pricing is for dedicated professional entertainers.
Your application is required.
With the low wholesale prices I'm offering at Monte Direct, I just can't extend this offer to anybody. I need to know that you are serious about your entertainment business, that you'll be putting the monte to excellent use making money for you and supporting your clients' needs.
You don't necessarily need to be a full-time established pro, but you need to show a commitment to the growth of your business and personal success. In your application I'll be looking for the clues that reveal the right attitude for getting the most out of this tool. After all, it's in my best interest to do all I can for you to experience remarkable success with it!
Once you've submitted your application below, I have to personally look it over and check things out. Then, if your dedication shines through, I'll let you know you're approved within 24 hours. (likely much quicker during business hours) At that point, you'll be able to complete your membership with a $47 deposit for the complete Quick-start Sales Kit on CD-ROM. This contains everything you need to begin offering the Two Card Monte to your clients, including a full report on 17 ways to use the monte, plus a $50 gift certificate good for your first custom order. (Yes, the math is right... you MAKE three bucks in the process)
I'll take away any possible risk for you. IF... after your membership is approved, and you get your hands on the quick-start kit, and you're not excited, I mean genuinely excited, about the full-colour samples and their potential for your business... if you're not happy, I'll give you a complete refund of your $47 dollar deposit. No harm done, nothing lost.
Now it all has to start here. Fill out the application form in the next couple of minutes. It may turn out to be the best career investment you make this year.
Fill out the wholesale membership application now
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